not a chicken sandwich

I am thinking about starting another blog about church communications and calling it "not a chicken sandwich. blogspot.com" or something of the sort. I imagine I will use it to vent all my "church marketing sucks" impressions and irritations as well as ideas I think are brilliant and innovative. I am wondering if you- dear friends- have any interest in such things and also what you think of me launching an entirely separate blog from this one. I have been remiss at posting here and I fear I will lose you entirely if I stray...but...I also think there's a time and a place for my "teenage diary" moments and a very different time and place for thoughts on church communications- which as some of you know- is part of my new job title at Grace Pres.

Primarily- the very idea of 'church marketing' is absurd and irritating in the sort of way that just rubs you wrong. Am I right? Marketing is for chicken sandwiches. Communicating is how we share the gospel. It's how we share how our lives have been transformed by God. So even when we are making fliers for an older adults tea party or launching a technologically innovative web site- we are communicating the gospel to the outside world. And sometimes we do that very poorly. We do it poorly when we forget the great commandment, to go and make disciples (note- disciples, not converts), and begin to the think of the church as our own private country club- here to serve our unique needs in a way that best suits us. But "the choir" is not who we are interested in preaching too if we are following Jesus. It's those "outsiders", the ones on the fence, the mom who drops off her children at VBS and wonders for a moment what our church might have for her; these are the people we need to reach with the gospel before it's too late.

One thing I miss about the charismatic church is the viewpoint that we are living in the last days. It's not something us pragmatic Presbyterians like to dwell on. And rightly so. If we know our bibles, and Presbyterians do, we know that neither the day nor hour of the Lord's returning will be known to us. Like a thief in the night, He'll come. We just need to be ready.

But I believe he will have some tough questions for us: Did we share our stories of healing, grace and redemption in ways that were easily understood by non believers and comprehended, or did we lace our speech with "Christianese" because it was easier? Did we confidently use our gifts to advance the Kingdom or did we wait for someone to tell us to? Did we create an 'insider world' with our print, video and website or did we create multimedia invitations into the Kingdom and the life of our church?

We are not a chicken sandwich. We are the bride of Christ. Believe it!

I say this all mostly for myself. I am an external processor. I guess what I want to say is that those of us in ministry must unapologetically use technology, media and creativity to advance the gospel in a way that is relevant, and let God do the rest.